There is a misconception that the love of YHWH our Elohim is totally unconditional.
The entire Bible however teaches us that his love is conditional, and no part of it claims that his love is unconditional.
The claims and teachings that his love is totally unconditional are only from doctrines of men.
People are being taught this, and then going out and sinning and not feeling bad for it, but instead saying to themselves YHWH and his Messiah still loves them the same even if they're an unrepentant sinner.
YHWH is gracious, but he still wants us to obey him.
There is a difference between a repentant person who stumbles, and an unrepentant sinner who intentionally does wrong and doesn't care.
Exodus 20:6 "But showing steadfast love to thousands of those who love me and keep my commandments"
I will give more examples later, though you only need to open up your bible.